From the Blog

Villanti Blog


We were over the moon when we found out that a brochure Villanti produced for St. Lawrence University was featured on Foldfactory's video series, 60-Second Super-Cool Fold of the Week. For those of you who aren't fold fanatics, Foldfactory has been showcasing a new awesome fold every week for more than six years. The range of creativity out there is truly inspiring.

If you want to get all technical, the fold we devised for the St. Lawrence brochure is a reverse wrapped accordion with a four-page stitched-in insert. The accordion layout is great because it gives you all kinds of room to work some design magic. Here, for example, the front cover opens into an amazing panoramic shot of the beautiful St. Lawrence campus.

Like many of our projects, this was a collaboration between the designer and our production team. St. Lawrence approached us with an initial layout concept. We got to work creating paper dummies, but we also provided alternative options that maintained the design's integrity while saving money. That's the stuff we love: sharing our knowledge with clients and creating great things.

Now go check out the super-cool fold!